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Digital Advertising Maintains Top-of-Mind Awareness??

 
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Williamhawk
"Straight Flush that I Folded"


Joined: 29 Sep 2017
Posts: 197

PostPosted: Sat Dec 23, 2017 2:55 am    Post subject: Digital Advertising Maintains Top-of-Mind Awareness?? Reply with quote

Hello,
Does your customer like that sweater? Maybe she does, but maybe not enough to buy it. A study by Baymard Institute revealed that the average online shopping cart abandonment rate is 68.53%. And that’s where digital advertising has a major advantage. While it would be creepy and desperate to waylay that customer outside your store in the mall and beg her to come back to make a purchase, with digital advertising you can reach out to her again without seeming like a stalker. Through remarketing and retargeting, you can stay in front of her to suggest one more time that she purchase that sweater. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. With remarketing, you can ping her again with an email to remind her of that lonely shopping cart. In fact, abandoned shopping carts can be recoverable by retailers who use marketing automation software to offer a sweet deal, like a discount or free shipping. Digital advertising can keep that sale from slipping away. Is this right information about Creative online marketing ads? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.


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