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Internal brand building??

 
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Williamhawk
"Straight Flush that I Folded"


Joined: 29 Sep 2017
Posts: 197

PostPosted: Tue Dec 19, 2017 5:49 am    Post subject: Internal brand building?? Reply with quote

Hello,
Corporate brands can also play an important role inside organizations as well as outside: A strong corporate brand, like a strong consumer brand, can help to make “believers” of a company’s employees, helping to drive morale, performance, and a consistent, positive impression of the brand and the company behind it. These efforts, too, can be tracked and measured as “value on investment” (VOI) — a return on investment in a soft initiative — rather than “return on investment” (ROI), which is much harder to measure in most corporate brand-building scenarios, and not always the best indicator of “brand dollars well spent” in any event. Corporate brands can deliver many of the same benefits to companies as product brands. Is this right information about
Corporate branding examples? I didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.
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